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Archive for the ‘linklove SEO’ Category

the Five

I have profiles on all five of these networks, though I’m not a superuser on any of them.   Well this infographic compares features on The Five.

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Show people your team

My #1 To-Do during the linklove seminar in New Orleans was a headsmacking “make your About Us page better”. So here it is. People (shoppers) like to buy from people (workers). When you have a bunch of real people in a physical business making things happen every day, showcasing that to your shoppers is a no-brainer.

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Indycar production value on television has been weak at best for years. Yet they’re my favorite of all YouTube channels – I choose to receive the emailed updates and generally watch on my phone right away. If this is the future television, with my youtube account replacing my DVR, I accept!

Sports are more tied to the present than other programming. We need to know what’s going on now, and yesterday matters only when we’re feeling nostalgic.
Other topics have a less urgent timeline on them. If I want to learn how to make pickles or watch an airbus clip another airplane at JFK, I will look it up when I want to. But with sports I need to know the latest, and Live or behind-the-scenes is best.

Indianapolis Motor Speedway has long had its own radio network (among other things), and have recorded (and broadcasted) their own video for years too. There are plenty of people who will argue about their success or failure by keeping it all in-house, and about the level of viewer engagement they actually get from their videos – but purely from a view of their content-rich and regular-but-not-inundating level of program uploads, this is a channel I can learn from when looking to start a youtube presence for our biz.

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I don’t have the word for it yet, this is just brainstorming.

We should change the image of SEO from optimization involving tricky methods to the original content creators that put valuable information on the web.  This was the message I heard from some of the speakers at linklove.   Makeinteresting, relevant, and helpful pages – a high but achievable goal.    Especially Rand seemed to have a passion that the focus should be on deserving the links and the traffic rather than just focusing on methods to get links to any page in question.   Make things people want to share.

You! What do you call you?

I don’t sense an overall negative impression to the term SEOs.  But then again I’ve never met Matt Cutts – maybe to the bigwigs of the wwweb seo means trickster.  Much like hacker meant tinkerer, or anyone just exploring the power of computers and pushing tech forward back in the day, eventually it took on a damage-inflicting negative connotation.  They tried to take the word back, and maybe they did successfully, or maybe some will always think hacker means good while others think hacker means bad.   If there is a negative impression to SEO, and what you really mean is an original content creator that also knows how to distribute said content effectively, then we simply need a new word.

Writer.  Designer.  Publisher.  PR man.  SEO.  Does that mean optimizer or super excellent originator?  You make the call.

There is no word yet.  It needs to mean all those things, and none of the negative.   Good guy. Non-spammer.   If you spam or otherwise do things bad for people, then you can’t be one of whatever this new word is.   Linklover, ha!  no that sounds spam-link-request-emailerific and a bit creepy. As Barry Toink said in one of the funniest sketch comedy moments of all time, “hello, como estas”, no wait, it’s “what do you call You?”

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Shout, shout, let it all out

even though there are not many yet.   We have pleased quite a lot of people, and it’s great when they say so over the phone, their comments can lift up your day.  I occasionally encourage (but don’t incentivize) people to write in their thanks.  Was collecting but not displaying because the quantity of written testimonials is not much yet.

To-Do 2 from my seat in the audience at the linklove festival was to display testimonials now.   The page will grow over time – it’s authentic to get it out there now even while the website is young.   If you need to, add other topics on the same page  –  our press mentions are few so far too, but put together testimonials and press make the page less bare.

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Local publications

This one, again, was not on my list of To-Dos from linklove, but it is certainly applicable to one of the general themes several of the speakers referred to:  Do things that a local business would do.  Don’t think only like an online business, think like a local business with local staff and a local presence.

So I had done this interview before, in search of just such a mention by a local publication.   And today both the print edition and online version of the Mississippi Business Journal went live.   The first thing I did (well, the second, after reading it) was to write the author and ask for an actual link to our website, which was not included in their article.

As Rand said more than once, Search is going to reward Brand presence in the future, so do things a brick-and-mortar brand would do.

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Trailer Rant

voice content from visitors

Post 1 in my new category, how I followed steps from linklove and made a million dollars (Distilled / SEOMoz’s 2011 conference).  I haven’t made a million dollars yet, but I’m going to implement a list of tasks made during the linklove seminar and am pretty confident it will turn out well.

The doublewide life is full of interesting characters with fascinating things to say.   Started an audio recording page using Google Voice, allowing anyone to leave a message that we can embed onto the page.  Interesting way to give our audience a voice, and potentially is linkbait. http://www.completemobilehomesupply.com/mobilehome_a/253.htm aka Trailer Rant

That was not the first on my list of 63 priorities.  In fact it wasn’t on there at all.  It just popped into my head while speaking with a staff member today – echoes of Chris Bennett (I think) from 97thfloor (or it might have been Wil Reynolds from SEERInteractive) talking about voice recording customers who think they have nothing creative to contribute, when in fact they do!  Total development time < 10 minutes.  Requires manual embedding at this point.

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