I don’t have the word for it yet, this is just brainstorming.
We should change the image of SEO from optimization involving tricky methods to the original content creators that put valuable information on the web. This was the message I heard from some of the speakers at linklove. Makeinteresting, relevant, and helpful pages – a high but achievable goal. Especially Rand seemed to have a passion that the focus should be on deserving the links and the traffic rather than just focusing on methods to get links to any page in question. Make things people want to share.I don’t sense an overall negative impression to the term SEOs. But then again I’ve never met Matt Cutts – maybe to the bigwigs of the wwweb seo means trickster. Much like hacker meant tinkerer, or anyone just exploring the power of computers and pushing tech forward back in the day, eventually it took on a damage-inflicting negative connotation. They tried to take the word back, and maybe they did successfully, or maybe some will always think hacker means good while others think hacker means bad. If there is a negative impression to SEO, and what you really mean is an original content creator that also knows how to distribute said content effectively, then we simply need a new word.
Writer. Designer. Publisher. PR man. SEO. Does that mean optimizer or super excellent originator? You make the call.
There is no word yet. It needs to mean all those things, and none of the negative. Good guy. Non-spammer. If you spam or otherwise do things bad for people, then you can’t be one of whatever this new word is. Linklover, ha! no that sounds spam-link-request-emailerific and a bit creepy. As Barry Toink said in one of the funniest sketch comedy moments of all time, “hello, como estas”, no wait, it’s “what do you call You?”